Ad formats

Ad formats for gambling growth

Choose the format that matches your funnel stage. Every format reaches opted-in, geo-relevant audiences across premium iGaming supply.

Push Notification Ads

Pricing: CPM · CPC · SMARTCPC

Push notification advertising delivers your offer straight to a user’s device lock screen or browser, even when they are not on a website. For iGaming and betting brands, push is the workhorse format for re-engagement, deposit reminders and welcome-bonus promotion — driving consistent, high-intent traffic at scale.

Welcome bonusesDeposit remindersLive event re-engagementCPA acquisition
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Popunder / OnClick Ads

Pricing: CPM · SMARTCPM

Popunder (OnClick) advertising opens your landing page in a new browser tab behind the user’s current window. It delivers full-page, high-volume traffic that is ideal for casino registrations, sportsbook sign-ups and aggressive CPA campaigns where reach and first-impression weight matter most.

Casino registrationSportsbook sign-upHigh-volume CPAGeo testing
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Interstitial Ads

Pricing: CPM · SMARTCPM · CPC

Interstitial ads are full-screen creatives displayed between content transitions, commanding the user’s full attention. They are a strong middle ground between the volume of popunders and the engagement of native — well suited to brand-forward casino and betting offers.

Brand campaignsPremium offersApp installsHigh-value GEOs
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Native Ads

Pricing: CPC · CPM · CPA

Native advertising blends your offer into the publisher’s content feed, earning attention without disrupting the experience. For regulated and brand-conscious gambling advertisers, native delivers quality clicks and strong post-click engagement.

Content-driven funnelsBrand safetyQuality CPARetargeting warm users
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