Targeting
Precision that protects your budget
Spend only where it converts. Layer geo, device, OS, connection and delivery controls to reach high-intent players and cut the rest.
Geography
- Country
- Region / state
- City
Device
- Desktop
- Mobile
- Tablet
- Device brand & model
Operating system
- Android
- iOS
- Windows
- macOS
- OS version
Browser & language
- Browser
- Browser language
- User language
Connection
- Wi-Fi vs mobile carrier
- Mobile ISP / carrier
- Proxy filtering
Delivery control
- Frequency capping
- Dayparting (time & day)
- Zone white/blacklists
Bid by GEO, optimise by zone
Set different bids per country so you pay what each market is worth, then promote the zones that deliver registrations to a whitelist and exclude the ones that don’t. Targeting and bidding work together to drive your cost per acquisition down over time.
Control delivery, protect creative
Frequency capping prevents over-serving the same user, while dayparting lets you concentrate spend around the hours and events when your offer converts — essential for sports betting campaigns timed to live fixtures.