Create an Advertiser Account and Set Up Your First iGaming Campaign

If you are ready to start advertising a casino, sportsbook, poker or lottery offer, the mechanics should be the easy part. This guide walks through how to create an advertiser account on Taroviser and set up your first campaign, step by step, from sign-up to the first results in your dashboard. If you are still deciding what to run and where, start with our guide to planning an online advertising campaign for a gambling brand and come back when the plan is written.

A quick note before we start. This is written for advertisers, affiliates and media buyers who buy traffic to acquire depositing users. It is not player-facing, and nothing here is advice on how to gamble. Run every campaign inside the rules: respect age-gating, geo-restrictions and responsible gambling requirements in each market you touch, and only buy where your offer is licensed.

Before you start: what to have ready

• A licensed offer for each GEO you plan to target. Campaigns are reviewed against destination-GEO rules, so sort this out first.
• A landing page URL that accepts a click ID. Add a click ID macro to the destination, for example ?click_id={click_id} as shown in the builder, so each conversion can be tied back to the click that produced it.
• Creatives for the format you plan to run. Prepare three to five variants rather than one.
• Postback access in your tracker or on the operator side, so registrations and first deposits can be reported back.
• A test budget sized to read a result. Our guide on how to pay for advertising shows how to size it.

Step 1: Create your advertiser account

Open the registration page. It asks for:

• Account type: Individual or Company. Company accounts add a company name.
• Full name, work email and country.
• A Telegram handle, optional, so support can reach you directly if something needs attention.
• A password of at least 8 characters.

Accept the Terms of Service and Privacy Policy and submit. There is no setup fee and no contract.

Step 2: Verify your email

A verification code goes to the email you registered with. Enter it on the verification screen to activate the account. Use a work address you check often, because account and password emails go there as well.

Step 3: Fund your wallet

Campaigns spend from a prepaid wallet, and a campaign cannot launch on an empty balance. Open the wallet, choose Add funds, and pay with USDT on one of the networks the form lists or with a credit or debit card. PayPal is listed on the payments page too, and bank wire is available from $1,000 for larger or managed accounts. The minimum deposit is $50, and the form shows any processing fee and the net amount before you pay. Card deposits credit when the payment completes, and USDT credits automatically once the transfer confirms on-chain.

Step 4: Build the campaign

Go to Campaigns and create a new one. The builder runs in four steps, with a campaign summary alongside that updates as you go.

Offer and budget

• Campaign name. Use a convention you can read at a glance, such as GEO, vertical, format and offer.
• Landing page URL with the click ID macro.
• Vertical, such as casino or sports betting.
• Ad format: Push Notification Ads, In-page Push, Popunder or Native. For Native, pick a banner size: 300x250, 300x100 or 728x90. The format is fixed after creation.
• Pricing model. The builder lists only the models valid for your format: CPC, SmartCPC or CPA for Push Notification Ads, In-page Push and Native, and CPM, SmartCPM, CPC or CPA for Popunder. It is fixed after creation too.
• Bid, daily budget and total budget, in USD.
• Creative. Push formats take a notification title, notification text and an icon image. Native takes a headline, a description and an image. Popunder needs no creative fields, because the landing page is the ad. The builder shows character limits and image requirements for the format you picked.

Audience

Choose the countries and operating systems to target. Pick only GEOs where your offer is licensed, and keep one GEO, or a tight group of similar GEOs, per campaign so the results stay readable. Splitting Android and iOS into separate campaigns is a common first move too, because user behaviour and format fit differ between them.

Device and tech

This step holds finer device filters. For a first test you can leave it open and let the data show you where, if anywhere, to narrow later.

Delivery

Set a frequency cap: how many impressions one user can see over a number of days. A cap protects your creative from fatigue and your budget from repeat exposure that no longer converts.

For a first test, keep targeting simple: countries, operating systems and a frequency cap. Narrow further only once data shows you where. Our guide to ad targeting for gambling campaigns explains the reasoning.

Step 5: Submit for review

Check the campaign summary, then submit. Campaigns are reviewed for policy and destination-GEO compliance before they go live, and approval typically comes through in under two hours. The status on the campaign page shows where things stand: pending while it is reviewed, active once it is delivering. If a campaign is rejected, the campaign page shows the reason where one is available, and support can help you fix it.

From the first impression, four anti-fraud layers apply: invalid traffic filtering, bot and automation detection, zone-level quality scoring and manual analyst review.

Step 6: Connect S2S postback

The click ID passed in your landing page URL is what links a deposit back to its click. When a user registers or makes a first deposit, your tracker or the operator fires a server-to-server postback carrying that click ID, and the conversion is attributed to the right campaign. Our S2S postback setup guide covers the details. Do this before you spend at any scale, because without it the campaign can only be judged on clicks.

Step 7: Watch the first results

Once the campaign is live, the dashboard overview shows impressions, clicks, conversions and spend for the last 14 days, and the Statistics page breaks the numbers down by campaign. Figures sync from the network, so use the Sync now button for the latest view and judge on full days. From the campaign page you can adjust the bid, and pause or stop the campaign. Our guide to reading ad impressions in your advertiser dashboard explains what each number means and what to fix.

Prefer to describe it? Use the AI assistant

You can also set up a campaign by telling Taroviser's AI assistant what you want in plain language: the format, GEO, pricing and budget. It creates the campaign in your account and confirms what it did, and later it can adjust bids or pause campaigns using the performance data you share. Sensitive moves, such as deleting a campaign or raising a bid sharply, are proposed for your confirmation first.

Setup mistakes to avoid

• No click ID in the landing URL. Conversions cannot be matched to clicks.
• Blending GEOs or operating systems. One average hides two very different results.
• A single creative. You learn nothing about the message and fatigue sets in fast.
• No frequency cap. The same users see the ad again and again while results fade.
• Choosing the pricing model casually. It cannot be changed later, so pick the one that fits your stage: CPC or CPM to learn, CPA to scale.
• Judging on day one. Deposits arrive after clicks, so give each source a fair window.

FAQ

How do I create an advertiser account on Taroviser?

Open the registration page, choose an Individual or Company account, and enter your name, work email, country and a password of at least 8 characters. A Telegram handle is optional. Accept the terms, then enter the verification code sent to your email to activate the account.

What do I need before I create a campaign?

A licensed offer for the GEOs you plan to target, a landing page that accepts a click ID, creatives for the format you choose, access to your tracker or operator postback settings, and a funded wallet. With those ready, the campaign builder itself takes only a few minutes.

How long does campaign setup take?

The builder has four steps and is quick to complete once your offer, creatives and tracking are ready. After you submit, campaigns are reviewed for policy and destination-GEO compliance, and approval typically comes through in under two hours.

Can I change the ad format or pricing model after I create a campaign?

No. The format and pricing model are fixed once the campaign is created. You can still open the edit form, adjust the bid, and pause or stop the campaign. To test a different format or pricing model, create a new campaign so the results stay comparable.

Which ad formats can I set up myself?

Push Notification Ads, In-page Push, Popunder and Native are self-serve, and Native includes the banner sizes 300x250, 300x100 and 728x90. Interstitial is also available, and Telegram Ads are set up by the team as a managed service.

Is there a minimum budget to start advertising?

The minimum deposit is $50 by card, PayPal or crypto, and there is no monthly minimum spend. A campaign needs a funded balance to launch, and its daily and total budgets are kept within what the wallet can cover.

Ready to start advertising

Taroviser is a performance ad network built for iGaming and specialised in Asia and Southeast Asia. Since 2024 our network projects have delivered over 1.2 billion ad impressions and managed more than $800,000 in advertiser spend. Create your advertiser account, fund the wallet and launch a focused first test, or talk to the team if you would rather start on a managed plan.